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When an advertiser books through The Local Post, they're not just running an ad. They're investing in the community they're part of.
Our Story
Spokane has something most cities have lost — a real sense of community. Local businesses, nonprofits, events, and organizations that genuinely want to support each other. The spirit is here. The goodwill is here. The audiences are here.
What's been missing is the connection.
A small business owner with a TV screen in their waiting room and a nonprofit looking for visibility are natural partners. A dance social and a local restaurant belong together. A new business trying to get its name out and a student organization with a loyal audience — they need each other. They just haven't found each other yet. Until now.
Spokane's local economy runs on relationships. But for too long, building those relationships meant navigating a maze of phone calls, cold outreach, and connections that never quite happened. Valuable advertising spaces sat empty. Nonprofits went unnoticed. New businesses struggled to break through. Not because the community didn't care — but because there was no easy way in.
The Local Post is that way in.
The idea was born out of a simple observation: everywhere you look in Spokane, there are untapped connections waiting to happen. Small businesses with TV screens no one is advertising on. Nonprofits with loyal audiences and no budget for outreach. New businesses trying to get their name out without knowing where to start. Student organizations with engaged audiences that local brands would love to reach. Events with sponsor slots going unfilled because the process of finding the right partner was just too complicated.
The traditional path to local advertising meant phone calls, emails, awkward introductions, complicated negotiations, and relationships that took months to build — if they happened at all. Most small business owners simply didn't have the time. Most nonprofits didn't have the budget. Most opportunities went unused.
The Local Post exists to change that.
Our Mission
To make local advertising radically simple — connecting Spokane's businesses, organizations, events, and community spaces with the advertisers who want to reach them, so every corner of our community can grow together.
No phone calls. No email chains. No complicated relationship building. Just simple, accessible, community-powered advertising — in clicks.
Why Spokane?
Because Spokane already has everything it needs. The community spirit is here. The local businesses are here. The organizations doing meaningful work are here. The advertisers who want to support them are here.
They just needed a place to find each other.
The Local Post is that place.
Every listing on our platform represents a real local opportunity — a business owner who worked hard to build an audience, an organization making a difference in someone's life, an event bringing people together.
When an advertiser books through The Local Post, they're not just running an ad. They're investing in the community they're part of.
And when a host earns revenue from a space they never thought to monetize — that TV screen, that bulletin board, that event stage — they're not just making extra income. They're becoming part of something bigger.
Meet the Founder
The Local Post was founded by Mariella Zavala, Assistant Professor of Marketing at Gonzaga University. She kept seeing the same pattern everywhere she looked — in the classroom, at nonprofit board tables, and working side by side with small business owners across Spokane.
Students struggling to connect with local organizations. Nonprofits with powerful missions and no budget to get the word out. Small businesses sitting on untapped advertising opportunities they didn't know how to monetize. Community organizations looking for partners who shared their values but not knowing where to find them.
The same disconnect. Over and over again.
What started as a recurring frustration became a clear mission: build the bridge that Spokane's community already deserves. A platform where a new restaurant can find its first sponsor, where a nonprofit can reach the right audience without a large marketing budget, where a dance social can partner with a local business that shares its values — all without a single phone call, cold email, or complicated negotiation.
Because in a city like Spokane, the connections are already there. The goodwill is already there. The potential is already there.
It just needed a simpler way to happen.
What We Believe
🤝 Local businesses deserve affordable, accessible advertising
💡 Every space has value — even the ones you've never thought about
🌱 Small investments in local advertising create big community impact
📍 The best advertisers are already in your neighborhood
🎯 Simplicity is the most powerful business tool there is
Want to be part of it?
Se habla español — todos son bienvenidos.
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